Panasonic announces the NBA Partnership, and launch of the new 4K PRO VIERA TV

Panasonic to Activate around NBA Grassroots Events Nationwide, and launches 4K PRO VIERA TVs

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The National Basketball Association (NBA) and Panasonic, announced a multiyear marketing partnership in the Philippines at Panasonic’s 4K UHD TV launch.

With this multiyear partnership, Panasonic will be integrated into the NBA’s broadcasts in the Philippines as well as grassroots events, including NBA FIT, NBA3X Philippines and the upcoming edition of Jr. NBA/Jr. WNBA Philippines.  In addition, Panasonic will also host retail promotions to provide its nationwide customer base with the chance to win exciting NBA prizes and unique NBA experiences.

This partnership between the NBA and Panasonic signifies our shared commitment to delivering only the best products and experiences to our consumers.  Panasonic’s presence in the NBA’s grassroots events definitely strengthens our efforts in growing the game of basketball in this country.” — NBA Philippines Managing Director Carlo Singson.

“Our [Panasonic and NBA] DNA is grounded on providing ‘better living’ in the various areas where Filipinos go about their lives, and by associating ourselves with the premier basketball league in the world, we are able to provide our customers exciting opportunities to participate in world-class NBA events.” — Panasonic Vice President Masaru Toyota.


In addition, Panasonic had unveiled its expanded 2016 line up of 4K UHD LED TVs.


The Panasonic’s first ‘Ultra HD Premium’ certified TV, the DX900 also features a brand-new super accurate Studio Master HCX+ chipset, and a new LCD panel which delivers outstanding 4K UHD picture quality just as Hollywood directors intended. The new line-up also delivers HDR performance further down the range, with DX700, both capable of handling High Dynamic Range video.




In addition, Panasonic 4K TV are powered by the newest version of Firefox OS (2.5), which allows consumers to access the smart features every day. It is graphically rich, intuitive interface that makes it quick and easy for consumers to track down their favorite content with ease. Firefox OS also offers improved connectivity due to the use of open Web standards and greater flexibility for developers through Web Application Programming Interface (Web API) that enable connected experiences across different platforms.




The Panasonic Viera TH-64DX700S (Source:



The Panasonic Viera TH-49DX400S (Source:


This year Panasonic introduces 14 new models: 2 flagship models, namely TH-65DX900S and TH-65DX700S with additional 3 4K models; TH-55DX650S, TH-49DX650S and TH-49DX400S; 3 Smart LED TV and 6 High Definition LED TVs.

To learn more about the new Panasonic TVs, visit