It’s no secret that esports is mainstream nowadays; not only are big esports tournaments being shown regularly on live TV (both here in the PH and in may other countries), major brands are getting in on the esports action, even brands who aren’t even gaming-focused.
Among them is KFC (well at least its UK office) who recently launched the social media pages for ‘KFC Gaming‘, the fast-food giant’s new video game division.
Player One has entered the game.
KFC x Gaming, a match made in heaven.
Just a taste of what's to come, something BIG is coming… pic.twitter.com/047Rc2UJvm
— KFC Gaming (@kfcgaming) September 28, 2018
KFC Gaming was announced last September 28 through a teaser video that showed titles ranging from Fortnite, WWE 2K, and even a fighting game with Colonel Sanders facing off against Ronald McDonald himself. While the video didn’t go into specifics, it’s safe to assume that KFC Gaming will be the fast-food brand’s new esports arm.
It should also follow that the first KFC Gaming team will play Fortnite: Battle Royale. Not only is Fortnite featured heavily in the teaser video, KFC Gaming’s Instagram also had the words: “Your chicken wing man for all those Victory Royales.”
KFC’s entry into the realm of esports is certainly unexpected; I for one didn’t expect to see the words ‘KFC’ and ‘Gaming’ together. Here’s hoping McDonald’s and even Wendy’s joins in on the gaming action (Wendy’s pls!).