Lenovo is partnering with multi-hyphenates Solenn Heussaff and Nico Bolzico to showcase how there’s a Yoga device made “For All of Us.” Known for their quirky personas and thriving careers both within and outside entertainment, the duo embodies the uncompromising flexibility and performance of Yoga notebooks that cater to practically every kind of personality or profession.
“Lenovo’s Yoga ‘For All of Us’ campaign celebrates people’s uniqueness and how this particular line of our devices is designed to easily adapt to any situation and fit the users’ needs. Solenn and Nico are stylish, ambitious, and inventive, and these are qualities and principles that we integrate within our Yoga devices. With this project, we hope to inspire fans and customers to be as bold and unapologetic in their pursuit of excellence,” said Michael Ngan, Lenovo Philippines President and General Manager.
Launched globally last year, the Yoga “For All of Us” campaign highlights humanity’s unique traits – both the positive and the negative – and pairs them with Yoga’s innovative technology to allow people to perform to their fullest potential. It celebrates innate attributes that Yoga notebooks spark further among users such as creativity and resourcefulness, while at the same time supports human flaws such as impatience and forgetfulness with its purposeful design. This is a stark contrast from usual campaigns that only revolve around achievements, and people can see all of this unfold by following Solenn and Nico’s journey as they go through their dynamic lives with their Yoga notebooks in hand.
“I love how authentic and different Lenovo’s Yoga For All of Us campaign is as it’s not afraid to celebrate both our feats and flaws as humans. I love taking care of things for my family, but I also make mistakes, having to juggle a lot of things in being a mother and with my career. It’s the same with Nico as well. However, making mistakes is just normal and it’s in these moments that we learn and grow. I love how Lenovo focuses on that and we’re grateful for the opportunity to inspire others as our genuine and true selves,” said Solenn.
Nico also relishes the opportunity to show parts of his daily routine that he hasn’t shared yet. “I am excited to be part of this campaign. It sends a really strong message that mistakes are only temporary setbacks that we can build on. Being in the spotlight, people tend to think we’re living a perfect life but we’re not. There’s a lot of hard work behind the scenes, and I’m excited to see how my Yoga device will help me be better. I’ll be able to share more of my experiences in business and home life, the challenges that I face daily, and how I overcome them with the help of my family and peers, and now with technology as well.”
Lenovo’s Yoga For All of Us campaign fits in perfectly with the couple’s vibrant lifestyle. Aside from her TV and film appearances, Solenn is a painter, makeup artist, and mother to one-year-old Thylane Katana. She is also a successful author of two books and has been involved in product designing through her lifestyle brand. Meanwhile, Nico has also been under the spotlight, but those commitments come second to being a fully-fledged father and entrepreneur in the agribusiness industry. The couple shares their life on social media where they have amassed a huge following.
Matching Solenn and Nico’s energy and flexibility are two of the most versatile Yoga notebooks in the lineup – the Yoga Slim 7i Carbon and the Yoga 9i. The Yoga Slim 7i Carbon’s featherweight body and long-lasting battery life can assist Solenn in home and career tasks, ranging from her art, music, and writing to, most importantly, family needs. The Yoga 9i, on the other hand, allows Nico more opportunities for his businesses through its touch-screen In-Plane Switching (IPS) display with Integrated Pen, two Thunderbolt 4 Type-C ports for seamless connection, and up to 17 hours of battery use. Both devices also feature Intel’s powerful 11th-generation processors that provide uncompromising performance and contain several useful smart features for home and work.
Aside from their robust features, the Yoga Slim 7i Carbon and Yoga 9i come with Lenovo’s 3-Year Premium Care warranty solution that provides an advanced and tailored level of care capable of reducing downtime and increasing efficiency. Its services, such as a 24×7 direct hotline to technicians and On-Site Repair, can help remove delays for people with vibrant lifestyles like Solenn and Nico, allowing them to do more with Yoga devices no matter how they use them.