HP unveils its first-ever Experience Hub (X-Hub) in Southeast Asia

HP recently announced the launch of the first ever HP Experience Hub (X-Hub) in Kuala Lumpur, Malaysia for Southeast Asia.

This new X-Hub combines the flagship physical store in Malaysia with an integrated online-to-offline (O2O) platform which promises to create a personal and seamless customer journey across six key Southeast Asian countries, including Singapore, Malaysia, Indonesia, Philippines, Thailand and Vietnam.

Customers at the physical store are able to see and experience ‘Test Drive’ stations that showcase the full range of HP devices. The store also features personalization services such as customer engraving and printing, as well as access in-store or online HP Live Advisors for assistance.

Here’s quick tour of the new X-Hub in Malaysia:

While the physical store itself is one highlight, the virtual experience is also a key feature of the new X-Hub. Customers in SEA outside of Malaysia can look forward to personally engaging with HP Live Advisors to help them with their purchase through real-time video calls and chat functions. There will also be livestreams on the latest HP products via the HP Virtual Showroom.

“HP recognizes that smart technology choices are even more essential in today’s hybrid world of work and play where consumers move freely between the digital and physical worlds,” said David Tan, Head of Channels and Supplies, Greater Asia, HP. “We are on a mission to serve the customer segment of one, with the HP Experience Hub evolving the modern omnichannel commerce journey to be hyper-personal and seamless across all channels. The result is a consistent deeper online and offline engagement to excite customers, validate decisions, and provide reassurance, confidence and trust in HP technology.”

The HP Experience Hub is located Pavilion Bukit Jalil (Level 4), in Kuala Lumpur, Malaysia.