Samsung teases new Galaxy Z foldables in ‘Join the flip side’ campaign

You'll find out more about Samsung's next foldable lineup later this month.

Ahead of the Unpacked event later this month, Samsung teased its new Galaxy Z foldables with its “Join the flip side” Season 2 campaign.

This new video is described by Samsung as:

“Building on the first ‘Join the flip side’ video released last September, the new campaign video continues the campaign theme, calling on people to lean in to their fascination with innovation. In a fun and playful way, the videos showcase the unique ways foldables can be used and how they challenge everything consumers know about an ordinary smartphone.”

You can watch the new video here:


“The flip side itself is about more than just a device — it’s a way of thinking. A way of living. It’s a new and open world where better experiences are waiting for those willing to step beyond the boundaries of convention and try something new,” said Sonia Chang, Vice President of Brand Marketing Group of Mobile eXperience Business at Samsung Electronics. “With the Galaxy Z series, Samsung provides innovation that defies the norms, redefining what a smartphone can do and stepping beyond conventional boundaries to open a new world of experiences.”

The Samsung Galaxy Z series consists of the Z Fold and the Z Flip devices, and later this month, the brand will show off its latest entries in its foldable lineups.

The new Samsung Galaxy Z foldables are going to be shown at the next Unpacked event which is happening on July 26 at 7 PM PH time / 8 PM KR time / 4 AM Pacific. As always, the event will be streamed live on the on, Samsung Newsroom, and Samsung’s YouTube channel.