Samsung pulled out all the stops for the Galaxy S24 series launch at the Galaxy AI Festival in the Philippines as it was a star-studded affair.
The highlight of the event was no doubt the appearance of K-pop star Sunmi who performed her popular hits like “Gashina” and “Siren” in front of an adoring crowd. Along with Sunmi, the event also featured notable local acts, including Lola Amour, Jess Connelly, and CRWN.
On top of the musical performances, the event also featured appearances from local celebrities, including Catriona Gray and more.
Of course, the AI festival wasn’t just there to give fans a nice musical night as it also heralded the opening of the Samsung Galaxy S24 Series pop-up store in BGC.
Samsung AI Festival Day Also Marks Galaxy AI Pop-Up Store Opening in BGC
The Galaxy AI Pop-up Store is located at C1 Park Avenue in BGC. During its opening Samsung Electronic Philippines (SEPCO) President Min Su Chu introduced the pop-up:
“We are very excited for Filipinos to experience Galaxy AI. When we launched the Galaxy S24 Series, we were looking forward to seeing our Pinoy users experience this new technology that will definitely usher in a new era of mobile AI and it’s great to see how enthusiastic the response to the Galaxy S24 Series has been. To have everyone here celebrate this new technology is definitely great and special.”
Inside the Pop-Up store, guests could explore the features of the AI-powered new Samsung Galaxy S24 series. Specifically, the store features a Nightography area accessible at the content creation station. There’s also a gaming and productivity area so interested buyers can test the phone out for work and play.