Dyson introduces the Supersonic r precision hair dryer

Dyson guarantees something smaller, lighter, and fast drying with no heat damage!

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Multinational lifestyle and technology company Dyson just released their lightest, smallest, and most precise styling tool enabled by power-dense technologies, The Dyson Supersonic r™ hair dryer. Featuring a new technology streamlined heater, the Dyson Hyperdymium™ motor and intelligent Radio Frequency Identification (RFID) sensors in each attachment, users can automatically–and quite easily adjust the motor and heater to deliver optimal airflow and temperature.

This innovation meant doubling down on the core technology within the Dyson Supersonic™ hair dryer – particularly heater technology, motor performance, and attachments. The result is a professional hair dryer that is 30% smaller, 20% lighter, and more maneuverable.

As such, leading Session stylists will use this new device to style hair across New York, London, Milan and Paris fashion week for the Autumn/Winter season. Shows will include Christian Siriano, Prabal Gurung, Etro, Stella McCartney, Issey Miyake and Vivienne Westwood among others.

Dyson Supersonic r™ hair dryer


“The Dyson Supersonic r™ professional hair dryer builds on the technology and knowledge we have developed, offering fast drying and styling benefits for all hair types with no heat damage. Our new streamlined heater technology developed for this machine is a world-first, combined with our high-speed motors enable the lightweight form factor, and fast precise airflow.” Gavin Galligan, Senior Design and Development Manager, Dyson Beauty

The Dyson Supersonic r™ professional hair dryer’s form factor is unique. Ergonomically designed in a revolutionary ‘r’ curve, it weighs just 325 grams excluding the cable–essentially less than the weight of a standard 400ml bottle of hairspray.

The brand’s proprietary new heater technology is smaller, lighter and more power dense than conventional heaters which use open wire wrapped around mica boards. Dyson’s streamlined flow heater technology utilizes symmetrical foils which form a suspended track that delivers efficiency, through maximum exposure to the airflow, with minimum impact on the flow rate and performance. 

The Dyson Supersonic r™ professional hair dryer is also equipped with intelligent heat control via a glass bead thermistor working in tandem with an embedded temperature sensor that measures air temperature over 20 times a second to prevent extreme heat damage and protect natural shine. The device also features integrated Radio Frequency Identification (RFID) sensors in each attachment, which automatically adjust the motor and the heater to deliver optimal airflow and temperature. 

Dyson Supersonic r™ hair dryer

This professional hair dryer is also paired with three precise airflow settings and four heat modes, including constant cold shot, with ergonomically placed controls within a thumb’s reach and LED indicators on the handle. This handy design is optimal for stylists, as they can make use of the tool with ease without interrupting the styling session.

The Dyson Supersonic r™ professional hair dryer is currently only available in select markets. Form more information on Dyson’s product launches or to learn about their existing range of technologies in the Philippines, follow Dyson on Facebook or visit the official website.