Multi-talented, Global Superstar and martial arts funny man, Jackie Chan joins HONOR to help celebrate this year’s Chinese New Year. With HONOR’s momentum in the tech brand space, the Jackie Chan partnership just solidifies the brand’s growing mass appeal — and popularity. Fitting as well that they chose Jackie Chan for the Year of the Dragon celebration as Chan’s Chinese screen name has the character dragon on it as well.
In order to connect technology to more consumers, HONOR has launched a series of New Year-themed activities, services, and benefits in the past. For this year, HONOR prepared a magical New Year’s Eve light show that combines modern technology and traditional architecture at the Taiyuan LIFE store. It was a visual feast aimed to bridge technology and art, and the collision of classics and the future to accompany consumers in 2023. On New Year’s Eve, HONOR also road-tested HONOR 100 series smartphones equipped with SLR-level photo cameras to help customers take breathtaking New Year’s photos.
In light of the symbolism of Dragon being a high-raking status, HONOR introduces Jackie Chan as the brand’s Year of the Dragon Ambassador in China, not only because the award-winning actor live up to the stature of a Dragon but also has the heart that constantly pursues excellence.
In the coming months, HONOR will work with Year of the Dragon Ambassador Jackie Chan to bring a series of exciting activities for HONOR fans and tech enthusiasts alike in China — and hopefully this trickles down to everyone around the world.