Tokyo Game Show 2024 announces influencer program for content creators

Tokyo Game Show is flying select gaming content creators to this year's event.

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Along with its new indie game initiative, Tokyo Game Show announced its “Official Influencer From Overseas” program for 2024.

This program was done last year by the TGS organizers, and they are bringing it back for this year’s event. Essentially, it allows gaming content creators and influencers to apply for the program, and if they’re chosen, they’ll get a free trip to Tokyo Game Show that comes with various perks, including free accommodation for four nights during the event’s dates. In exchange, chosen content creators are required to cover the event and share the games highlighted in the show with their audience.

Influencers and content creators from the Philippines and other Asian countries (plus Australia) are invited to register, though only one representative will be chosen per country.

Here are the requirements to get accredited:

  • Influencers must be based in the Philippines, Malaysia, Singapore, China, Korea, Taiwan, Thailand, Indonesia, Vietnam, Hong Kong, India, Australia, UAE, Saudi Arabia, Turkey.
  • Mainly video game play.
    • No office affiliation is required.
    • We are looking for influencers who are interested in TOKYO GAME SHOW even if they are not involved in live game productions, etc.
  • Those who can work as publicity, not as a project.
    • Please note that no rewards will be given for this project.
  • Those who can actively disseminate information about TGS2024 before, during and after the show.
  • Those who are able to enter Japan during the exhibition and visit the Makuhari Messe venue (VISA issuance support will be provided by TGS Management Office).
  • Those whose coverage area of the distribution is their home country or includes their home country.
  • 18 years old or older
    • Please note that there is an age limit for admission to Business Day, so please be aware of the age of those accompanying with you.
  • Total number of channel subscribers: 100,000 or more
    • This is the standard number of subscribers to YouTube, X ,Instagram, TikTok etc.
    • No limit to the number of people who can accompany with you.
  • Capable of communicating in English onsite.
  • Previous TGS Official Influencers may continue to apply.

Meanwhile, for those who are chosen, they must produce the following:

  • Please feature at least one game from your country’s exhibitor.
  • Please release at least THREE videos of TGS contents (1.Pre-event 2. On The Day 3.Post-Event).
  • We may ask you to participate in the organizer’s program during the exhibition.
  • If you are selected as Official Influencer, please announce on SNS that you have been selected to participate.
  • If you publish videos or other social networking information, please send it out with hushtag #TGS2024.
    • Any social networking platform or video length is acceptable.
    •  We would like to get the information out to as many people as possible, so please help us out.

Finally, content creators will receive the following:

  • TGS2024 Official Influencer from ■■■ Title
    • ■■■ is the name of the country.
    • One official influencer will be selected from each country/region.
  • Admission will be available from Thursday, September 26.
    • Special Badges will be issued.
  • Access of an exclusive lounge for creators and influencers
  • Four days of lodging expenses near the venue will be covered by TGS Management Office (Wednesday, September 25, IN – Sunday, September 29, OUT).
    • TGS Management Office will cover the accommodation expenses for up to one accompanying person per influencer.
    • TGS Management Office will provide up to two single rooms (maximum of two single rooms).VISA Documentation Support
    • If you need a visa to enter Japan, TOKYO GAME SHOW Management Office will provide support for VISA issuance.
  • TGS page introduction + YouTube and other links to the show on TGS Official Website.
  • TGS2024 official goods set will be given as a present.
  • Participation in International Party (Friday, September 27)
  • TGS Management Office will follow and retweet your SNS.
  • Official influencers will be introduced in the preliminary specials (Pre-event official programs) and in press releases prior to the show.

Application for the Tokyo Game Show 2024 influencer program is available now on the official website until May 31, 2024 at 24:00 JST (11 PM PH Time).

Tokyo Game Show 2024 is happening from September 26 to 29, 2024, at Makuhari Messe in Chiba, Japan.