The HUAWEI Pura 70 Gala takes Fashion Forward a step further

HUAWEI Pura 70 Series Raises the Bar for Smartphones in the Industry

MSI Laptop 20th Anniversary Promotion

Last May 23, 2024, HUAWEI Philippines formally launched their latest camera-powerhouse flagship phone, the HUAWEI Pura 70 Series. Changing the naming convention from P to Pura, HUAWEI shifts the paradigm to go beyond the camera hardware (while still making it one of the central features for the series). According to the brand, the shift in naming convention inspires the brand to seek “the purest form of impossibility”.  This is best seen with the redesigned camera module on the entire HUAWEI Pura 70 Series inspired by the Penrose Triangle  and bringing the convergence of fashion and function to new exciting heights. Truly a product deserving of the brand’s Fashion-Forward outlook in design.



Well, taking Fashion Forward a step further, HUAWEI Philippines surprised us during the Gala launch of the Pura 70 series with more than the usual product launch fanfare.

Held at the Grand Ballroom of the Shangri-La Fort, HUAWEI transformed the area into an exhibit of capturing beauty, timelessness, and powerful imaging with the help from their own community, FotoMoto, VOGUE Philippines and Manila Bulletin.

From left to right – Jericho Rosales, Peter Peng, Kublai Millan, Danyl Generican

Key celebrities, brand ambassadors, professional photographers, fashion icons, and the country’s taste-makers graced the celebration including HUAWEI Pura 70 users Jerico Rosale, Artist & Painter Kublai Millan, and VOGUE Editor Daryl Generican.

‘Let’s not forget about the forward symbol design of Pura 70 Ultra – a symbol of progress, of moving forward fearlessly. It’s a reminder that in fashion, as in life, we must always embrace change and keep pushing the boundaries of what’s possible”, according to Jericho Rosales.

Designed to push the boundaries of smartphone photography and style, the event has reaffirmed the Pura 70 Series as the new standard for excellence in the mobile industry. It still currently sits atop the DXOMARK for Best Smartphone Camera.

“The HUAWEI Pura 70 Series’ blend of technology and ease of use provided me with the confidence and tools I needed to produce professional-quality photos right from the start” , quips Danyl Generican, Editor, Vogue Man.

A celebration on the Pure Power of Photography

Entering the venue, we were already greeted with visually-stunning photography taken by the HUAWEI Pura 70 Series. These are apparently crafted by Huawei’s own Community of Mobile Photographers. A mini product showcase can be seen before entering the event halls themselves. Within the product showcase, we were shown various scenarios where the HUAWEI PURA 70 Series would shine — Ultra Speed Snapshot and Ultra Lighting Macro Telephoto Camera creating sharp images of even the most miniscule of objects.

Obviously, we took our HUAWEI Pura 70 Pro for a spin — and were very happy with the results:

And while we were happy taking photos of our tech creator friends and product showcases with the trio of ultra-powerful XMAGE Ai Cameras, the real treat is when these powerful optics are handed to professional photographers and mobile photography enthusiasts. The result is an exhibit of exquisite proportions from the Huawei Community, Fotomoto, and VOGUE Philippines. Take a gander at some of the images displayed during the event.

Despite the constant hindrances imposed on the brand, HUAWEI has never seemed to slow down and continued to innovate with precision. The HUAWEI Pura 70 Series is a testament to that resilience and, I’d wager, is the backbone of the brand’s success.

Apart from a trio of powerful smartphones (HUAWEI Pura 70, Pura 70 Pro, Pura 70 Ultra), the brand also showcased their latest wearable, the HUAWEI Watch Fit 3. With an ultra-slim design, a 1.82″ AMOLED display, all-round fitness management, and up to 10-day battery life, the new fitness accessory also pairs well with your overall style. Whether you prefer the rugged appeal of the grey nylon strap, the sporty vibe of the green fluoroelastomer strap, or the classic elegance of the white, pink, or black fluoroelastomer straps, there’s a perfect option for you.

We also saw the HUAWEI MatePad 11.5″ S (Paper Matte), a couple of quirky cased for the Pura 70 Series, and more devices rounding off the evening of fun, revelry, and stylish pursuits. I mean look at these stylish people…

The HUAWEI Pura 70 Series has a starting SRP of Php 47, 999 and goes all the way up to Php 79, 999 with pre-orders happening now until May 30th with the first day sale happening on May 31, 2024. Those who pre-order will get a DJI Osmo Mobile 6, a HUAWEI Buds Pro 2, and possible trade-in Tokens to further the discount even more.

To know more about the HUAWEI Pura 70 Series and/or the HUAWEI WATCH FIT 3 here are some helpful links: