Smart Communications just announced the launch of KiQ, the country’s first Gen Z-geared fully app-based telco service. Pronounced “kick,” the platform represents one of the world’s few completely digital mobile experiences, offering unprecedented personalization and flexibility in mobile plan management.
The KiQ platform centers on its innovative Slider Interface, allowing subscribers to customize their mobile experience by adjusting data allocations, selecting call and text options, and choosing plan validity periods that match their individual lifestyles. This unbundling approach gives users complete control over their mobile services while eliminating unnecessary features and costs.
“Filipino Gen Zs are redefining how they live, share, and stay connected. With KiQ, we’re giving them a mobile experience that puts them in full control — no wasted data, no unnecessary add-ons, just total freedom and flexibility. This is what the future of mobile looks like,” said Anastacio “Boy” R. Martirez, Smart Chief Operating Officer.
KiQ offers prioritized network access in high-traffic areas, ensuring reliable connectivity during peak usage times at concerts, shopping centers, university campuses, and city centers. This network prioritization addresses Gen Z users’ needs for consistent streaming, browsing, and social media access in crowded environments where network congestion typically occurs.
“We’re not just launching a new mobile brand, we’re revolutionizing the telco industry with a game-changing experience attuned to the next generation of mobile users. We invite Filipino Gen Zs to take control, express themselves, and embrace mobile freedom with KiQ,” said Martirez.
KiQ also marks Smart’s first implementation of QR-less eSIM activation, eliminating the need to scan an eSIM QR code via email. Through the KiQ app, subscribers simply click to download the eSIM and activate it in their phone’s settings. Customers can start enjoying their personalized plan upon accomplishing the one-time eSIM registration.
Getting started with KiQ is simple and easy. Users must download the KiQ App on Google Play Store and the Apple App Store, purchase a KiQ eSIM for only Php99, personalize their plan, and choose their mobile number — all within minutes.