Global mobile brand Infinix just secured two Bronze Stevie Awards for esports and digital commerce initiatives. The smartphone manufacturer received recognition at both the 2025 International Business Awards and Asia-Pacific Stevie Awards, highlighting its strategies in youth engagement and social commerce.
At the International Business Awards, Infinix won in the Art, Entertainment & Public – eSports Event category for its Infinix University League. The program targets university students playing Mobile Legends: Bang Bang and Honor of Kings, creating competitive opportunities for collegiate gamers. The initiative demonstrates Infinix’s focus on the Philippine esports ecosystem and youth empowerment through gaming platforms.
The Asia-Pacific Stevie Award recognized Infinix’s Most Innovative TikTok Channel for its 24/7 live streaming shop operations. The always-on format transformed the brand’s e-commerce approach by providing continuous product demonstrations and interactive purchasing opportunities through TikTok’s platform. The strategy represents a shift toward persistent live content in social commerce.
“These recognitions reflect Infinix’s continued growth and leadership in the market,” said Jelly Buan, Infinix Philippines Marketing Manager. “Under Transsion Holdings, Infinix has remained the leading smartphone brand in the Philippines since 2023, according to IDC reports. These awards reinforce our commitment to innovation, creativity, and youth empowerment — driving meaningful engagement across gaming, digital, and e-commerce platforms.”
Irish Del Rosario, Infinix Philippines Public Relations Supervisor, added, “At Infinix, we’ve always believed that technology should do more than just connect, it should inspire. Through the Infinix University League and our TikTok Live Shop initiatives, we’re creating spaces for young people to express their creativity and grow. These recognitions remind us why we do what we do and inspire us to keep pushing forward.”
The dual awards highlight Infinix’s strategic focus on two growing sectors: competitive gaming and live social commerce. By targeting university-age consumers through esports competitions and maintaining constant presence on TikTok’s shopping platform, the company positions itself within youth-oriented digital spaces.
The Stevie Awards recognize business excellence across marketing, innovation, and workplace categories globally. Infinix’s double recognition reinforces its positioning as a youth-focused technology brand in Southeast Asian markets.
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