Abenson kicked off pre-orders for the new Apple iPhone 17 series last midnight, offering exclusive deals and freebies. As such, the electronics retailer hosted midnight launch events at select branches, including Global City, Waltermart Sta. Maria, Alabang Town Center, and UP Town Center.
The new lineup includes the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and the all-new iPhone Air, which Apple positioned as a sleek and lightweight option. Customers can secure their pre-orders either in-store at any Abenson branch or online through the company’s website.
Here are two ways you can pre-order at Abenson from October 9-16, 2025:
- Pre-order in-store
Go to your nearest branch and secure your pre-order.
Midnight launch event at the following stores for customers who pre-ordered: Abenson Global City, Abenson Waltermart Sta. Maria, Abenson Alabang Town Center, and Abenson UP Town Center.
- Pre-order online
Prefer to order from home? Simply click here to place your pre-order safely and conveniently online.
Abenson is sweetening the deal with significant freebies for early birds. Customers who pre-order the iPhone 17 Pro or Pro Max receive a free personal refrigerator worth P5,995, while those opting for the iPhone 17 or iPhone Air get a free mini party box valued at P4,999. These freebies can be claimed in-store on October 17, 2025 only.
The retailer has partnered with major banks to offer attractive payment terms, with installment plans starting as low as P3,666.25 per month for 24 months. Partner banks including Metrobank, BDO, BPI, Security Bank, RCBC, UnionBank, HSBC, and PNB are offering various promotions, including zero-percent interest installment plans, cashbacks of up to P6,000, and discounts reaching P2,000.
Through Abenson’s Shop Now, Pay Later promo, customers can save up to P15,000 on cash price with zero-percent installment offers, payable up to three months later from October 9 to 31, 2025.
Pre-order now at Abenson and get the chance to win prizes in the raffle! With every pre-order, you’ll be automatically included in our raffle promo where you can win awesome prizes to complete your Apple ecosystem — like an Apple MacBook Air M2, Apple iPad 11th Gen (A16 128GB), or Apple Watch SE 2; or you can take home a Sony 55” Smart TV or a Kolin 1HP Window Inverter Aircon!
Promo runs from October 9–16, 2025. Claim your pre-order in-store on October 17-19, 2025, to qualify. Raffle draw will be held on October 22, 2025.
The promotion runs under DTI Fair Trade Permit No. FTEB-239064 Series of 2025.