Lenovo just launched a campaign highlighting the practical benefits of AI-powered computing through its Lenovo Yoga Copilot+ PC series. The main goal is to combine digital and physical activations to reach creators, students, young professionals, and Gen Z audiences.
The campaign centers on an interactive online quiz called “What’s Your AI-dentity?” accessible through a dedicated microsite. Participants test their AI readiness through visual, situational, and activity-based prompts incorporating voice recognition and eye tracking technologies. Upon completion, users receive personalized AI Era results designed for social media sharing, encouraging conversations about AI integration in work, education, and creative workflows.
On-ground activations in Manila include the AI-Ready Zone at the Lenovo Experience Store in SM Megamall, where consumers can test various Lenovo Yoga devices and complete the full AI-dentity Quiz in a dedicated Future Ready area.
The campaign also features the Yoga Street Challenge at The Pop Up Katipunan, where students participate in creator-inspired tasks testing AI-powered device capabilities. Content creator Jomari Angeles hosted the event, with winners receiving customized Lenovo Yoga merchandise including t-shirts and tote bags. All participants received exclusive coupons redeemable at Lenovo Exclusive Store SM Marikina or the Lenovo Yoga Store at SM North EDSA.
For more information, check out the official website and Facebook page.