Filipinos are hyped for new entertainment-centric tech as TCL and Anson’s join forces for a massive anniversary celebration. This significant partnership was recently highlighted during a grand event titled “TCL x Anson’s 60: Beyond Legacy,” marking the premier appliance retailer’s diamond anniversary.
The celebration honors a two-decade-long alliance between Anson’s, which has provided sixty years of trusted service, and TCL, the country’s leading panel TV brand and a global leader in home appliances.
“It is a privilege to partner with Anson’s once more. We haven’t just witnessed each other’s milestones; we have been consistently present for every breakthrough, proving that our brands are truly moving forward as one in bringing smarter, more meaningful living experiences to households across the country,” TCL CEO Mr. Peter Chen exclaims.
The focal point of the gathering was the first look at the groundbreaking SQD-MiniLED TV, a model that has set a new global benchmark for display brilliance. As the first television in the world to receive the top TÜV Perceptual Color Volume rating, it offers unprecedented brightness and color precision for home entertainment.
“Anson’s was built on the values of humility, integrity, and deep sincerity toward people. And the greatest proof of those values is the relationships sitting in this room today. As we look ahead to the next 60 years and beyond, our commitment to you remains unwavering. We will continue to grow with our community, serve with absolute integrity, and champion your brands with the same,” Mr. Eugene Lim, Director for Business Operations of Anson’s Appliances says.
Guests at the event were invited to an immersive “Experience Zone,” where they could witness the lifelike detail and superior contrast of the new technology firsthand, moving beyond technical specs into a tangible reality. Beyond televisions, the collaboration continues to provide a wide range of premium appliances, including air conditioners and washing machines, aimed at delivering comfort and unforgettable family moments.
During the milestone event, Anson’s Director for Business Operations Eugene Lim reaffirmed the company’s commitment to humility and absolute integrity, while a ceremonial toast celebrated the duo’s shared success. To keep the energy high, the popular OPM band Silent Sanctuary performed a set of their massive hits, including “Ikaw Lamang,” “Kundiman,” and “Rebound”.
“The partnership between TCL and Anson’s thrives because it is built on a shared foundation. For six decades, Anson’s has guaranteed integrity and ‘smooth sailing’ for its customers, while TCL has delivered cutting-edge technology that elevates that very experience. Together, we do more than sell televisions, air conditioners, or washing machines, we deliver comfort, joy, and unforgettable family moments to homes across the Philippines,” says Shae Xiaoling Yu, Deputy Marketing Director, TCL Philippines.
“As we look ahead, this milestone sets a new benchmark for what our brands can achieve together. We look forward to a future filled with even more innovation, stronger collaboration, and shared victories with Anson’s,” Ms Shae enthuses.