‘G.I. Joe’ inspires Asics’ new GEL-Lyte III sneaker line

The 80s nostalgia is strong with these sneakers!

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In the past year, sneaker brands have been releasing geeky collab collections. Take for instance Adidas which released the Dragon Ball and Game of Thrones collabs; or New Balance with its Neon Genesis Evangelion line.

Now, another brand is joining in on the fun, and it’s Asics with its new ‘GI Joe’ GEL-Lyte III collaboration which includes two colorways — “Snake Eyes” and “Storm Shadow.” While they may look like your standard GEL-Lyte’s at first glance, a closer look reveals cool GI Joe-inspired details.


The “Snake Eyes” colorway comes in a black leather upper with red and white accents, inspired by the GI Joe commando, Snake Eyes. Other design features of the sneaker include a translucent outsole, a speckled midsole, and a ‘Arashikage Clan’ logo at the heel.


As for the “Storm Shadow” colorway, the sneaker has a primarily white upper with red and gray details. Much like the previous colorway, the “Storm Shadow” features a translucent outsole and a Cobra logo at the heel (it is inspired by Storm Shadow after all).


Complementing the Asics GEL-Lyte IIIs are GI Joe-themed New Era caps and an Exxel Outdoors bag.

The sneakers cost USD $120 each, with the caps and bag being priced at USD $32 and $35 respectively. All items are available now on Footlocker in the US. There’s no word yet on PH availability though.