BLACKPINK’s Jisoo becomes new Dyson Ambassador

Global technology company, Dyson recently revealed the identity of their new ambassador alongside a new limited-edition Dyson Airwrap Multi Styler in Ceramic Pop. As such, BLACKPINK member and K-pop icon Jisoo showcased her elegant and effortless look, created with the Airwrap, engineered to enable users with all hair types to achieve superior styles with no heat damage.

“Jisoo is an aspirational, modern and timeless beauty who plays an important role in celebrating natural beauty and elevating hair health. We are delighted to welcome her to the Dyson family.” Kathleen Pierce, Dyson Beauty Category President said.

“I’m really excited to be the ambassador for Dyson Hair Care products, which I use on a daily basis. I’m always interested in maintaining healthy hair. The intelligent heat control in Dyson Hair Care machines prevents hair damage from extreme heat and helps maintain healthy hair effortlessly, which is why I use Dyson Hair Care machines. Dyson products have always been essential to me. They help me create easy and gorgeous hairstyles with less effort.” the BLACKPINK member and Dyson ambassador said

The Dyson Airwrap styler harnesses Dyson’s digital motor to create a phenomenon known as the Coanda effect. This utilizes a high-speed jet of air flows across a surface and, due to differences in pressure, the airflow attaches itself to the surface. The result, whether choosing to curl, wave, smooth or rough dry hair, creates a natural look with a sleek finish, whilst helping prevent extreme heat damage. 

This year, Dyson has been kicking things up a notch with the showcasing of new products. As for their reliable Hair Care range, we can rely on their Dyson Corrale™ straightener, Dyson Supersonic™ hairdryer and Dyson Airwrap™ multi-styler–devices that are the result of years of research and product development of Dyson hair engineers.  

For more information and news, check out Dyson’s official website and social media page.