Xiaomi achieved record-high revenue of CNY 116.9 billion in Q4 2025 as electric vehicle sales saw a big surge. This resilient performance across multiple business segments in the fourth quarter allowed the Chinese company to propel its top-line forward even as global smartphone demand cooled significantly. Although overall revenue rose by 7.3 percent year-on-year, the company noted that its adjusted net profit was impacted by severe headwinds, such as rising memory hardware costs and intensifying industry competition, resulting in a 23.7 percent decline to CNY 6.4 billion.
Checking out Xiaomi’s China HQ
The smartphone business specifically faced a challenging quarter, with revenue decreasing from CNY 51.3 billion to CNY 44.3 billion. Total shipments for the mobile division declined 11.6 percent to 37.7 million units, a drop that management attributed to a strategic reduction in promotional activities and marketing efforts within overseas markets. Despite these quarterly pressures, Xiaomi maintained its dominant global position; research from Omdia shows that the brand successfully secured its ranking as a top-three global shipper for the full year 2025, capturing a significant 13.3 percent market share.
In sharp contrast to the mobile sector, the smart electric vehicle (EV), AI, and other new initiatives segment demonstrated explosive growth, with revenue skyrocketing 123.4 percent to CNY 37.2 billion. After successfully delivering 410,000 cars in 2025, Xiaomi is now aiming for a major production ramp-up, with plans to deliver 550,000 vehicles this year—a 34 percent increase.
Looking further ahead, the firm is also focused on global expansion, aiming to sell its cars in Europe by 2027. This pivot toward the high-growth automotive sector goes in line with ehri balancing of mature hardware business with cutting-edge mobility innovations–all while navigating an increasingly complex and evolving global technology market.