Local families and smart shoppers are flocking to stores as the nationwide Abenson birthday sale runs for the entirety of July. This month-long celebration serves as a major milestone for the Philippines’ number one household appliance store, which has been dedicated to bringing the “good life” to Filipino homes for over 55 years. Throughout the entire month of July, shoppers can expect a continuous stream of weekly surprises, significant discounts on furniture and electronics, and limited-time promos specifically designed to fit various household budgets. Whether customers are looking to replace a reliable kitchen appliance, furnish a brand-new home, or upgrade to the latest personal gadget, the sale provides a diverse range of 100% original products across the country.
Abenson Rewards members are positioned to receive the most exclusive benefits during the celebration, including the unique opportunity to take home a second participating item for as low as ₱99, ₱499, or ₱1,990 depending on the specific model. Members may also earn up to an extra ₱3,800 in eCashback on selected appliances and gadgets, providing additional value on top of existing price cuts.
To make premium technology more accessible for everyone, the retailer is offering 0% installment plans for up to 24 months on both Android and Apple mobile devices, making it easier than ever to own flagship hardware. Furthermore, EastWest credit cardholders can receive a free kettle for single-receipt purchases of at least ₱25,000, while payment partners like GCash GGives offer flexible options for essential items like TVs and refrigerators.
The festivities are structured into themed weeks to keep the momentum high until the end of the month. The first week features the 7.7 Birthday Sale with up to 50% off select items for cash or straight credit card transactions. This is followed by a week of “Buy Me, Get Me” bundles, featuring pairings like Apple MacBooks with AirTags, washers with refrigerators, and Samsung phone and tablet combinations. During the third week, the focus shifts to installment deals on participating Panasonic products through BPI, complemented by free gifts with purchases from RCBC and Security Bank. Finally, the month concludes with premium freebies such as wireless earbuds, blenders, and coffee makers.
Check out the month-long and weekly offers on Abenson’s social media pages. and shop these exciting offers and discounts at all 150 Abenson stores nationwide or online at abenson.com.





