Look ma, a red balloon! Stephen King’s IT opens in cinemas September 7!


I was never really a fan of clowns, except the boyoyong clowns who partied hard with me during my 5th birthday. Clowns scare me to some extent, with those big eyes, white make up, and red nose, these guys don’t know how much trauma they’ve caused to kids worldwide and now the scariest clown of them all is back and ready to just make us all crap in our pants this 2017. Stephen King’s IT returns and you’ll never look at red balloons the same way ever again!


The enigmatically short title refers to the story’s central villain, an ancient shapeshifter that takes the form of its victims’ deepest fears and comes out of hibernation every 27 years to feed on the most vulnerable residents of Derry, Maine – the children. This time, however, seven young outcasts, who dub themselves “the Losers’ Club,” will band together to do battle with the mysterious being they call by the all-encompassing pronoun: It. But It goes by another name…a name that has become iconic in the annals of horror: Pennywise the Dancing Clown.

The terror of “IT” is embodied in the malevolent clown, Pennywise – devourer of children, connoisseur of fear. Bill Skarsgård, who took on the villainous role, says, “I was very familiar with IT and the character of Pennywise growing up. The way I look at it, he needs children to believe in what they’re seeing and to be afraid in order to consume them because fear seasons the flesh. To me, as a kid and even now, that is the most frightening concept ever.”

Anyone looking for a scare this coming weekend? Bring your friends along and catch “IT” as it goes live on September 7 in cinemas nationwide from Warner Bros.!