Ubisoft announces a Just Dance x Reebok collaboration

Ubisoft has just announced the Just Dance x Reebok collaboration, and it features an exclusive new map in the game.

The map features also features a new track made by the Puerto Rican hit duo Domino Saints titled “My Way”. On top of this, the four coach avatars in this map are dressed head-to-toe in Reebok.

According to Ubisoft and Reebok, this partnership highlights the importance of fitness, all while making it fun for everyone.

“The gaming and sporting goods industry have a lot in common when it comes to values and goals – innovation, creativity, exploration, performance, and the desire to connect with the Gen Z audience. Staying true to our brand purpose of ‘Life Is Not A Spectator Sport’, we decided to partner up with Just Dance to promote our common goal towards human movement and wellness. We are excited, and we look forward to hearing what our audience has to say about this fun and engaging collaboration.” said Laurent Fricker, Reebok Senior Director Product Footwear.

Along with the new map and track, the collab also features an upcoming TikTok challenge. For this challenge, players will be encouraged to show how they celebrate every achievement, whether big or small, with their best dance move this holiday season.

For more info on the collab, visit facebook.com/UbisoftSEA.