At the Gemini Report: Southeast Asia 2026, Google announced that the Gemini app has doubled its user base in the region over the past year.
The new report analyzes user trends across Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. Based on the findings, what stands out (aside from the fact that SEA users have been quite receptive to the Gemini app in general) is the fact that the Philippines is a key area.
Specifically, the Philippines is the only country in SEA where there are more prompts from female users than males. Along with this, the report also highlighted some interesting findings from the PH, including the fact that 24% of prompts from the Philippines are during the creative process (which is the most creative prompt type). The country also logs three times more shares of prompts for customer support content than the regional average. Finally, prompts about job-seeking and staffing are more popular in the PH compared to other countries in the region.
Google’s new Gemini report also features other key findings in SEA, including:
- Users under 25 make more requests, engage in longer conversations with Gemini, and write significantly more detailed prompts than other age groups.
- Nearly 70% of prompts in the region are submitted in native languages, led by Vietnam (89%), Thailand (87%), and Indonesia (84%).
- Almost 3 in 4 Gemini requests across the region come from mobile devices.
- Around 40% of queries ask Gemini to generate entirely new outputs, like images, music, videos, and writing documents. People across Southeast Asia have also generated 5 billion images with Nano Banana.
- Users frequently rely on Gemini as a research assistant to summarize dense documents and structure messy data.
Finally, Google announced the rollout of Gemini Spark, a smarter 24/7 personal AI agent. Currently available in English, Spark will be rolled out in local languages in SEA this week.