Key Trends in Pinoy Shopping from Shopee’s 12.12 Big Christmas Sale

Shoppers claimed over 14 million vouchers within the first two hours of the sale

ONE Store Beta Now Available

Were you marked safe from Shopee’s 12.12 Big Christmas Sale? It seemed Shopee enjoyed a huge uptick of shoppers recording that they saw the first 2 hours of December 12 to have 13 times more items sold compared to any average day.

With this, they were eager to share Key Shopping trends in the Philippines during the first 2 hours of the Big 12.12 Sale.


1. Beauty Essentials and Home Improvement Items Lead the Charge

Many waited for 12.12 to shop for daily essentials and make bigger household purchases to maximize their savings. Health & Personal Care, Women’s Apparel, and Home & Living were the most popular product categories among Filipinos. To look their best for reunions, shoppers prioritized skin care with over 600,000 products sold, followed by women’s tops. They also shopped for home decor to get their houses decked out for holiday celebrations.

2. Vouchers Galore

To enjoy lower prices on their holiday purchases, shoppers raced to snag free shipping, cashback, and discount vouchers, with over 14 million vouchers

3. These are a few of the very first shoppers

With all the best deals available, eager shoppers all over the country rushed to cross items off their wishlist. A shopper from Batangas with a pair of women’s rubber sandals, a shopper from Capiz with a plush doll for kids, and a shopper from Lanao del Norte with a pair of women’s sandals made the earliest checkouts at exactly 12:00 AM on 12.12.


Until Dec 15, shoppers can look out for other attractive deals including free shipping with no minimum spend, ₱1 Deals, and 10% off daily.


Discover more unbeatable deals at Shopee 12.12 Big Christmas Sale at