Netflix recently announced that it will roll out ads in the Philippines and 14 other countries next year in a more affordable plan option.
Now, this doesn’t mean current Netflix subscribers with standard plans will suddenly be served ads in the Philippines. Instead, Netflix will introduce its more affordable subscription options, with the goal of letting more people watch the various Original shows and movies on the platform.
Aside from the Philippines, the Netflix ad-supported tier will also be rolled out to Austria, Belgium, Colombia, Denmark, Indonesia, Ireland, the Netherlands, New Zealand, Norway, Peru, Poland, Sweden, Switzerland, and Thailand.
Amy Reinhard, President of Advertising, Netflix, shared, “We’re thrilled to be expanding Netflix with ads to 15 new countries around the world in 2027, including in the Philippines. For members, it means more ways to enjoy Netflix at a price that works for them, and for advertisers, this means the opportunity to connect to even more passionate, engaged Netflix fans around the world. We see plenty of room for growth, and I couldn’t be more excited for what the future holds.”
Netflix previously launched its ad-supported plan in 12 countries back in 2022. This has become quite a success, with the ads plan representing 60%+ of all Q1 sign-ups in countries where it has been launched. As such, it’s no surprise that it’s rolling out to more countries.
While the ads plan will be released in 15 more countries in 2027, there’s no word yet on a specific release date. More info on its launch date, including the subscription price for the ads tier, will be shared soon.